The folks at Absolut Vodka have enjoyed success in the past presenting artists with obvious product placement (most recently teaming up with Swedish House Mafia), hence their latest collaboration with Little Dragon.
Last month Absolut Vodka linked up with Little Dragon, a Swedish electronic band to release a new single “Sunshine” to help promote their newest flavor Absolut Punch. The single marks the band’s first release since their 2011 release, Ritual Union.
It starts with a sparkle and a shimmer, as it proceeds straight into the chorus, full of infectious electro-vibes, bumping bass, and seductive vocals from lead singer Yukimi Nagano. This glimmering track and it’s sonically playful beats demonstrates it’s an excellent song to put into your summer playlist. At this point and time, I won’t want to visit Sweden to get a glimpse of their fascinating political system and health care system, I’m there just for the music thanks to artists like Little Dragon.