Reintroducing The Morning Benders as POP ETC

Before I begin, I would like to show you all something. You may have seen this commercial before.

The song is “Excuses” by the Morning Benders…only problem is, they aren’t the Morning Benders

A few days ago, The formally known Morning Benders took to Facebook and Twitter, to announce that it would be “their last post/tweet as The Morning Benders”

Soon after that band announced on their old website that they had actually changed their name to POP ETC citing the following:

1. We simply cannot go on using a name that is demeaning to the gay community. The reason we are making music is to reach and unite as many different kinds of people as possible, and the idea that our name may be hateful towards anyone makes us sick.

2. In the UK and many parts of Europe the name has simply become too distracting. The MUSIC has always been our number one focus, and we want to present that to people in as pure a way as possible

I know that many people around the world have grown to love the name “The Morning Benders,” and understandably have memories and experiences associated with it. Obviously we can understand this, we’ve lived and breathed this band for 7 years. However, for those of you that know and follow us, you also know that we are committed to change. We’ve always promised our fans that we will never settle into a place that feels safe and easy, because that leads to boring art. It is true that we didn’t anticipate this specific twist in the road when we set out on this musical journey, but we still like to think of this as merely a further embodiment of our commitment to change. We believe that it will only lead to new growth and excitement.

Thank you for your attention, your love, and your support.

From henceforth we shall be known as POP ETC

In case any of you are confused, “bender” in the UK and Europe is a degrading term for “homosexual”, which makes this name change extremely thoughtful and classy. Following the announcement, the band  dropped a new, free mixtape,  “Mixtape”, which you can download from their new website. It seems to be a radical departure from the band’s previous material, so I guess the name change was both supporting the diversity of their fans and the expression of a new musical sound.

Pop Etc

So about that song “Excuses”…it’s a truly wonderful song. Check out a live performance here (start at the :50 mark)

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