The O.C. is famously the show that made indie music mainstream for a short while, introducing Death Cab and The Shins and several other incredible bands into the public consciousness through the character of Seth Cohen (Adam Brody), based on and written by series creator and USC alum Josh Schwartz, who is apparently my twin brother despite being twice my age and unrelated to me whatsoever.
While mentions of the band were made before, this is the first time that Death Cab received exposure on national television through airplay.
From Season 1, Episode 7, “The Escape” (0:00-1:38):
Thank you, Josh Schwartz.